1: the overall size of the industry wipes
In recent years, wipes become after baby diapers, annual consumption growth rate is as high as double-digit health activities, new investment from time to time increased, new brands have emerged from time to time category increased from time to time. Wipes as a sanitary and convenient daily consumer goods, from the first tier cities in China to second and third tier cities extension and is more people to accept and use.
Baby industry research center data shows, 2010 China baby wipes market range is 4.5 billion yuan, 2011 market range estimate will reach 6 billion yuan. Baby industry research center estimates, the rapid growth of the baby wipes an average of about 30% will continue until 2015.
In 2010, the global nonwoven wipes sales of approximately $10500000000, which wipes accounted for about 70%, 7430000000 dollars. According to the baby industry research center of the statistical data shows, domestic sales of the 2010 wipes for 20 billion yuan. It is inferred that the China wipes, sales accounted for about 4% of global sales of wipes. This value is much lower than the overall share of global health supplies (about 12%). This is mainly due to the current market is also limited to the use of personal care wipes, the market progress rate is very low.
According to the application scope of wipes can be divided in two major categories of household and industry. In China, industrial wipes category and consumption rarely, only catering service. Home use wipes according to the use is divided into personal care and home cleaning for class two. At present, is the most widely used for personal care wipes. Baby industry research center data show, 2010 China personal care wipes terminal sales for 1300000000 yuan. In the personal care wipes, baby wipes and ordinary wipes are two categories accounted for the largest share of sales. 2010, baby wipes accounted for 35%, ordinary wipes accounted for 57%, female special wet wipes accounted for 5% and other personal care with wet wipes (such as cleansing wipes, etc.) accounted for 3%. The number that Chinese currently the market is still in the basic health need baby wipes and wipes. But from the point of view of the growth rate of each category of female special function wipes the faster growing, number of supermarkets in skincare wipes a single product is also increasing.
The use of wet material is mainly water, nonwoven substrates and additives. As a health product, in the process of product consumption, demand from the air, water, information, equipment, contact surface, the operation of the staff, and many other aspects of strict management control, to ensure the safety of products. The quality of water is the key factor affecting the quality of production, some of the modern large consumer companies in accordance with the rules of the United States Pharmacopoeia of the pure water treatment, regular cleaning of the water delivery pipe to ensure the quality of pure water. Wipes in direct contact with the human body, the factory must strictly control various wipes additives. Workshop of the whole blockade management and equipment automation is also an important link to ensure product safety.
At present, the domestic use of wet nonwoven substrates is mainly spunlace, using dry paper substrates rarely wipes. The kingdom is thriving due to environmental thinking and on demand from wipes and other products can be dispersed begged, advocate the use of natural fiber materials and biodegradable materials, wood pulp, viscose fiber, cotton fiber, solubility fiber, and dry paper accounted for a larger proportion of flush toilet flush the toilet. In addition, the overall environment friendly and product performance of the composite into the net base material is currently the use of small, but the growth is very fast.
Love Kang health wet towel wipes environmental economic volume